A mandatory test for all UK citizens, to determine who’s human and who’s not. Based on the Turing Test and that very intense bit in Blade Runner.
One of the most successful entertainment apps on Amazon Alexa and Google Home.
Creative Circle Gold:
Best Integrated Campaign
Creative Review Annual
Cam Newton was the first black quarterback outright MVP. But he’s not everyone’s cup of tea.
We helped him answer his critics with this passage from Richard Adams’ Watership Down.
Voiced by Cam’s mother. And shot in a swamp full of bloodsucking tics. Just like the man himself, it caused a fuss.
The Beatles, Tilly Lockey, Cookie Monster, The London Welsh Male Voice Choir, 1040 tea bags, cakes in space and a woman called Victoria Sponge.
Derry is famous for its paramilitary murals painted during the Troubles. We created a new one that helped move things on a bit.
It was front page and national TV news across Ireland and the UK.
My family come from Derry, which made it more special.
Our film marking the centenary of the women’s vote was shown during the national news, praised by MPs from all sides and has gone on to be used in UK Police training.
We also invited 100-year-old women to talk about all the things that have changed for women over their lifetimes, as they introduced our programming on the day.
British Arrows: ’Power of Film’ Award
Creative Review Annual
A short film I directed was shown at the Cannes Film Festival.
It’s the story of the King of Tory, a remote island inhabited by 120 people, which has had it’s own monarch for over 1400 years.
The current king is an outsider artist of some note. He paints pictures of severe storms, ancient monsters and, oddly enough, Sadam Hussain.
This campaign led to the most watched women's football match ever.
My first children’s book has just been published by Faber & Faber and is being translated into 15 languages. The second comes out Autumn 2019.
Or read more here.
We launched a piece of wearable tech that can simulate pleasure and pain, and got it reviewed by gaming influencers and tech blogs.
We designed a new brand for Rugby on Channel 4, to live across posters, press, idents and the programming itself.
This was Channel 4’s first foreign language campaign, designed to get people talking about inclusion.
The posters and trailers ran in English, Urdu and Mirpuri Punjabi. The TV ad showed the communities coming together over a box of curry chips.
@Goodby Silverstein New York
And children being attacked by racoons.
Made with Paul Caiozzo & Nathan Frank.
It was hard to put a man on the moon.
But there are people achieving things that are just as remarkable, right here on Earth, every single day.
People like Anoushé Husain.
I directed this film for Nowness. It was also shown at a bunch of film and music festivals.
From the title you’d be forgiven for thinking it was about something sexy and exciting, like a Panamanian drug cartel or a boxer.
But it’s actually about a man who paints buses.
Q: How do you sell hot chocolate to young people?
The Frothybeast had his own range of monogrammed clothing and 2m Facebook friends.
@Sid Lee Amsterdam
Absolut have always collaborated with artists, from Andy Warhol to Keith Haring.
For their 2015 global campaign, we collaborated with four more, to reinvent different elements of nightlife, from dance floors to discoballs.
And detonated a load of explosives in the desert.
For Cadbury's first Xmas ad we wrapped a real London street in purple paper and let the local kids tear it all down.
@Droga New York
Okay. It's definitely a bank ad.
But this was Droga's first campaign for their largest ever client, and we managed to make it less corporate than people expected.
Featuring Shaggy and a micropig.
'Poetry for people who don't like poetry'.
Pofest turned ordinary people into published poets. Helping them write, perform and publish their verse at music festivals, like Secret Garden Party.
Pofest poems were recorded by Oscar winner John Hurt and comedian Adam Buxton.
Thom Glover and I designed Crystal Fighters' branding and directed their first promo.
Now they ruthlessly dominate the international festival circuit.
You do the maths.
Thom still creative directs all their videos.
@Sid Lee Amsterdam
The inaugural issue of The Happiness Times.
A newspaper full of happy news from Coca-cola.
Shot on its centenary, this film documents the 48 mile journey through the Panama Canal.
Music by the Wave Pictures.
It was shown at the Sheffield Doc Fest.
I like the colours.