“This year, the network’s video promoting the Tokyo Paralympics touched on the real challenges facing people with disabilities…

At the end, a ball flies at the screen, shattering the word “Super” in “Superhuman,” and calling to mind Stella Young’s jab at the idea that attitude defeats all obstacles:

“No amount of smiling at a flight of stairs ever made it turn into a ramp.”

 
 
 
 

“Ambitious”

 
 

“Stunning”

 
 

“Gritty, brave and accomplished”

 
 

“A lesson to all: what great advertising looks like”

 
 

“A depth of humour”

 
 

“Has mesmerised us all”

 
 

“They’ve nailed it again”

 
 

“Outstanding”

 
 

3 x Yellow Pencils

 
 

Cannes Lions Grand Prix

 
 
Next
Next

It's Rude Not To Stare