 
        
        
      
    
    Years of strategy, reams of brand positioning. 
And then I take all the credit by writing two words. 
Typical.
Grayson Perry didn’t think we should be going around putting people in boxes. 
He was probably right.
 
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
      Launch TVCs
 
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
       
            
